Sponsor Spotlight: Yarnify!

We are rich in LYS options in the Chicago area, and we’re thrilled to have two of them supporting this year’s YarnCon as sponsors! We posed a few questions to Barbara at Yarnify! and Lynn of Knit 1, to let them introduce their stores to you in their own words. We were also interested to hear how YarnCon’s focus on independent makers, and the greater fiber community, fit in with their own philosophies.

Today we hear from Barbara, Yarnify! owner; on Friday we’ll check in with Lynn of Knit 1.


YarnifyfpYarnify!
47 W. Polk St., Chicago IL 60605
http://www.yarnify.com

What will folks find at your store?
   Our goal at Yarnify! is to carry a thoughtful mix of the best yarns we can find.  It’s no secret to fiber friends that this is the greatest time in the history of the world to participate in fiber crafts, so our challenge is to choose among the wealth of wonderful yarns and fibers available and stock something for every taste and budget. Brands featured include Cascade, Berroco, Classic Elite, Madelinetosh, Malabrigo, and Rowan, with selected gems from Baah, Sweet Georgia, Jilly, Frabjous Fibers and Misti Alpaca.  Oh, and let’s not forget the huge selection of roving!

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Do you carry any indie-dyed lines (or other handmade items) in your store?
   Yes indeed, and we are constantly looking for opportunities to showcase local artisans whose innovative products enrich our crafting lives. The mix of offerings varies over time, but recently has included yarns, as well as project bags, knitted accessories, amigurumi, and pins.  And we just started offering our very own Nonesuch American Worsted, 100% domestic superwash wool dyed in lively tonal shades by a local artisan! We are looking to collaborate with other local artists on limited-edition runs of hand-dyed yarns. Who knows, maybe we’ll run into a few at YarnCon!

YarnCon is, at heart, a party to bring together fiber lovers and encourage support for independent makers. How does this jibe with your store philosophy?
   Yarnify! exists because passionate crafters need two things: a place where they can enjoy the entire sensory experience of selecting yarn and projects, and a supportive community where they can learn about fiber and stretch their crafting skills through a lifetime of projects. Uniqueness is a strong motivator for crafters; we want to make something distinctive, something that reflects our personal tastes. So it’s no surprise that as novice crafters gain knowledge and confidence, they develop an appreciation for the beauty, sophistication and uniqueness of handmade products.  Part of our mission at Yarnify! is to awaken that appreciation and introduce these crafters to everything we celebrate at YarnCon! 

What do you most want people to know about you?
   That I’m crazy about color! Solids, tonals, gradients, multicolors, spatter-dyes, you name it. There’s nothing more enjoyable to me than helping someone find exactly the right shade(s) or tint(s) or hue(s).  

Anything else you want to share?
   That I’m eagerly anticipating the arrival of YarnCon – so much beauty, talent, energy, and potential packed into an exhilarating weekend!

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